MarVista Entertainment is a leader in providing entertainment programming to all forms of television throughout the world. This includes distribution of current and library television product in the pay, free, basic and new media markets. The Director of Marketing is responsible for providing marketing and promotional support to MarVista’s sales executives and broadcasters/clients both in the U.S. and overseas.
Opportunity
MarVista has an immediate opening for a Marketing Manager to work with a successful and dynamic team of executives. The successful candidate will be a major contributor to the development of the strategies and tactics which shape the orientation of MarVista.
Responsibilities
The successful candidate will have overall responsibility for managing the day-to-day marketing operations, including the supervision of consistent, integrated marketing efforts in: campaign development, corporate communications, publicity, media planning, research and promotions. More specifically, this individual will be responsible for the following:
• Create overall trade and consumer marketing strategy for new properties produced by MarVista for broadcast and home entertainment/digital distribution with a goal of driving tune-in to increase ratings, and maximizing revenues.
• For key titles, contribute to the development of comprehensive marketing plans to maximize consumer exposure by utilizing strategies and tactics that may incorporate licensing and merchandising partnerships, consumer advertising, co-promotional partnerships and social media marketing.
• Supervise strategy development and execution of publicity and marketing materials to ensure positioning is consistent with overall brand strategy. Materials include sales sheets, promos, sizzle reels, brochures, advertisements, newsletters etc.
• Be the key liaison within the company and with partners, including producers, broadcasters, PR companies and others, to ensure all strategy issues are communicated, and leverage relationships to ensure that integrated programs are developed where applicable.
• Create and implement trade advertising and direct mail campaigns.
• Supervise corporate communications initiatives.
• Be familiar with social media marketing to benefit the company on both a corporate and consumer level.
• Ensure clients are serviced with all relevant marketing materials to enhance a successful debut in each territory.
• Event management (i.e. MIP, MIPCOM, DISCOP, AFM, NATPE etc.) Secure premium space; supervise design and production of event/booth; plan and schedule for all marketing and sales collateral to be created and available; supervise logistics, etc.
• Develop project estimates for budgeting, negotiate rates with outside vendors, approve invoices and track expenses.
• Establish a central marketing information database to be utilized by all company divisions/partners.
BASIC QUALIFICATIONS
• A minimum of 3 years of similar experience at an entertainment company.
• Excellent writing and communication skills, with the ability to develop and maintain strong internal and external relationships with key clients, vendors and filmmakers.
• A global thinker, who is sensitive to cultural nuances, understands the dynamics of foreign markets and has prior experience in a job with international scope.
• A comfort level working within a progressive, fast-paced, professional organization, where creativity and influence management are essential to success.
• Strong interpersonal skills. A “good listener” with a natural, effective consultative style; someone who can forge and maintain close relationships at all levels of the organization, both internally and externally; someone who is comfortable in a fluid environment and who can easily adapt to change.
• Disciplined as a thinker and able to handle multiple projects.
• Excellent organizational skills, ability to follow through the various stages of a campaign’s planning and execution process.
• Attention to detail combined with the capability to grasp the general scheme of business.
• A degree in Marketing/Business is preferred.
MarVista offers a competitive salary commensurate with experience, an excellent benefits package, and a great working environment.
Please submit cover letter and resume to: marvistajobs@marvista.net